How to Make Your Web Design Search Engine Friendly

When you are designing or building a website, one of your primary concerns should be to make it search engine friendly. When your website appeals to the search engines, it will be able to gain a decent page rank and trust rank, which can lead to more traffic for your business. There are a number of basic characteristics that you should strive to incorporate when building a website for search engine friendliness. Make sure that you are well versed in what it means to create a search engine friendly website so that you can attract the types and numbers of traffic that you have desired.

Some techniques once used to design websites have fallen out of favour. For example, while JavaScript can improve the functionality of your website, it can also hinder it. You need to make sure that you are using minimal JavaScript on your website, at least in major navigation sections of your site.

Excessive "OnMousOver" and related techniques will do more harm than good. Another technique is the use of frames, which was once ingenious in how it organized websites, but it is now more harm than good in most cases. Using tables can work sparingly, but using CSS is even better for creating a search engine friendly website.

Using the right code and the right layout on your website is one of the best things that you can do to make it search engine friendly. You should minimize the size of your pages by using code sparingly, and just try to stick to a quick to load and simple website in order for your website to appeal to the search engines.

Using proper and unique headlines, meta descriptions and ALT texts on your images are all good things for you to do if you are building a website that you would like to be search engine friendly. Also make sure to set unique titles on every sub-page.

One of the best things that you can do in order to create a search engine friendly website is to utilize well written, keyword-driven content that relates to the niche your website is built on. There is nothing that search engines love more than good content. Your content should be unique and original, it should utilize keywords but it should read well and not be keyword stuffed. This content will go far in helping you to create a search engine friendly website. The more content rich that your website is, the better the site is likely to perform in the search engines.


This article has been written by Markus Jalmerot, founder and CEO of SEO Specialist Limited. Markus writes frequently about user friendly web design, the latest trends in website optimisation and share experience from his SEO consulting in UK.